Australian companies are sponsoring archaelogical digs, then getting the dinosaurs named after themselves. Dinosaur naming rights. I had no idea this was going on. Atlascopcosaurus was discovered in 1984, Qantassaurus in 1996. It's probably cheaper than making a TV spot, and more durable than a billboard. It could even be an alternative to taking a yellow pages ad.
David Attenborough: "What a sight it must have been - a mighty herd of TasmanianCarpetCleaning236689-osaurus browsing in the Cretaceous jungle, while chicken-sized www.LegsnBreasts.com-oraptors scampered about their feet..."