I don't know much about utes or small business. But I thought this was suss.
Saw an ad on telly last night. Starts with a bloke sitting in a chair, pretending to answer the question "What do you want for Christmas?" One of those genuine, I'm-not-an-actor-at-all, regular looking guys. Honesty - the whole thing was just dripping with honesty. In a self-effacing way with a wry grin he said "Well, less work... more fun".
Then it turned into an ad for the new Ford Falcon ute. Hey! Whoooo! Loads of V8 fun! Zoom! Zoomy zoom! Great if you like that kind of thing. Look at this guy, wind in his hair, he's left his troubles behind and he's just gunning it down a country road. Good on ya, fella!
Then a big graphic drops in and a matching serious voiceover says "Hurry - 50% government rebate when you supply an ABN number, runs out soon!". So how does a business-only deal on utes equate (legally) to less work/more fun?