When you develop a new variety of plant, it appears you can name it whatever you want. I have here a Dazzling Daylilies catalogue. Choose from Honky Tonk Dream (large, cardinal red), Canadian Border Patrol (large, cream ivory with ruffled purple), Irving Schulman)large, deep lavender) or Betty Woods (large, double yellow).
Elf has a Better Homes and Gardens mag, with a special on screening plants. There is a new type of hedge called Goodbye Neighbours.