Friday, February 17, 2006


Elf reported this from Tuesday.

Michael: I like bread all the time!
Michael (later) Everybody likes bread!
Elf (tiredly): Yes, everybody does like bread.
Michael (brightly): Exactly!

When i did a work experience at an ad agency in 1988, they were putting together a campaign with the slogan "Bread: Because Its Good". This and other experiences that week convinced me that this was easy work that required no deep thought. My boss that week is still my boss now.

Speaking of slogans - don't you find "TRY OUR NEW TOAST" from McDonalds a bit bizarre?

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